PRIVACY POLICY

Last updated: May 15, 2026

Puriva operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Puriva is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

We may collect or process the following categories of personal information:

• Contact details including your name, address, billing address, shipping address, phone number, and email address.
• Financial information including credit card, debit card, and financial account numbers, payment card information, transaction details, and other payment details.
• Account information including your username, password, security questions, preferences and settings.
• Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
• Communications with us including the information you include in communications with us, such as when sending a customer support inquiry.
• Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
• Usage information including information regarding your interaction with the Services.

Personal Information Sources

• Directly from you including when you create an account, visit or use the Services, or communicate with us.
• Automatically through the Services including from your device and through the use of cookies and similar technologies.
• From our service providers including when we engage them to enable certain technology.
• From our partners or other third parties.

How We Use Your Personal Information

• Provide, Tailor, and Improve the Services. We use your personal information to process your payments, fulfill your orders, send notifications related to your account, and create a customized shopping experience for you.
• Marketing and Advertising. We use your personal information for marketing and promotional communications and to show you relevant advertisements.
• Security and Fraud Prevention. We use your personal information to authenticate your account and provide a secure payment and shopping experience.
• Communicating with You. We use your personal information to provide you with customer support and maintain our business relationship with you.
• Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process.

How We Disclose Personal Information

• With vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
• With business and marketing partners to provide marketing services. You can exercise your rights to opt-out of targeted advertising here.
• When you direct or consent to our disclosure of certain information to third parties.
• With our affiliates or otherwise within our corporate group.
• In connection with a business transaction such as a merger or bankruptcy, or to comply with applicable legal obligations.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy. You may also exercise certain rights at the Shopify Privacy Portal.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. We are not responsible for the privacy or security of such sites. Information you provide on public or semi-public venues may be viewable by other users without limitation as to its use by us or by a third party.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us to request that it be deleted.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

Your Rights and Choices

• Right to Access / Know. You may have a right to request access to personal information that we hold about you.
• Right to Delete. You may have a right to request that we delete personal information we maintain about you.
• Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.
• Right of Portability. You may have a right to receive a copy of the personal information we hold about you.
• Right to Opt out of Sale or Sharing for Targeted Advertising. You can exercise your opt-out rights here.
• Managing Communication Preferences. You may opt out of promotional emails at any time by using the unsubscribe option in our emails.

If you reside in the UK or European Economic Area, you may also have the right to object to or restrict processing, and to withdraw consent where we rely on consent to process your personal information.

International Transfers

Please note that we may transfer, store and process your personal information outside the country you live in. If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will post the revised Privacy Policy on this website and update the "Last updated" date.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at support@shoppuriva.com.